APMP accreditation assesses the tangible impact made by individual proposal managers. Organisations can directly benefit from their employees being accredited by APMP, as the Accreditation Program has been designed to ensure that it: 

• Encourages retention of staff
• Supports competency based recruitment and promotion of staff
• Supports organisational initiatives such as IIP (Investors in People)
• Identifies performers
• Improves performance

Recent research has shown that organisations that use appropriately qualified staff in support of their business development activities enjoy higher win rates and capture ratios. Companies that invest in accrediting their staff can expect increased ROI by bidding less and winning more.